After the financial crisis, i worked on re-building the Citi brand.
It was challenging for sure, but I feel like we moved the needle.
Here are some highlights. 

Extra content based on previous Private Pass spot.  That sweet voiceover is me.

Role: CD  CW: Alexis Garber AD: Kat Saoyen
For Citi Advantage card, fun interactive experience at JFK revealed destinations and other engaging content.

Role: CD   CW: Alexis Garber AD: Kat Saoyen
To demonstrate that now you can deposit a check anywhere, we took checks everywhere.
 

How do you make a retail campaign about a bank rate engaging? You make it 3% more emotional.