DRUGFREE.ORG This idea was kind of 'out there.' But when you're a PSA looking
to break through on a small budget, you need to take chances.  

 

COPY: You can't protect them from drugs forever. So go to drugfree.org if your kid is using.
AD: Julian Newman

When drugs come into play, one thing you study is your kid's eyes. 
These banners actually did run. These were the comps. 
 

Radio. Yes, radio.