As CD on Metamucil, (i'll wait for the giggling to subside) we had a job to do. 
To convince a younger (40s) audience we're more than "Grandma's Laxative."
The catch? There was an aversion to work that was too "direct" about our amusing benefit.
Challenge accepted.  

 

CWs: Dennis Greeley, Dennis Greeley,  Abby Meyerson    
ADs: JP Cannuccia, Ayushi Saria, Maurizio Grammatico

AD: Ayushi Saria CW: Ian Bae   
Directed/shot/edited by us for 20k.