As CD on Metamucil, (i'll wait for the giggling to subside) we had a job to do.
To convince a younger (40s) audience we're more than "Grandma's Laxative."
The catch? There was an aversion to work that was too "direct" about our amusing benefit.
CWs: Dennis Greeley, Dennis Greeley, Abby Meyerson
ADs: JP Cannuccia, Ayushi Saria, Maurizio Grammatico